Need help with your study skills?
We give you a full run down on the best books and sites to help improve your reading skills, note-taking, essay writing and exam techniques.

Practice exam question
If you want more exam practice, have a go at writing an essay plan for this question. Email it to us and we’ll mark it for you. We’ll also post up your plans (without names) and our comments in the next issue so that everyone can benefit.

Critically examine the debates about where the PR function should ideally be located within an organisation’s management structure, and consider how the function’s position may affect its ability to contribute to the organisation’s success.
IPR Diploma re-sit exam, 14th September 2002

Test yourself
Try these questions on key parts of the syllabus so far. If you get any wrong, it’s time to dust down those files and start re-reading your lecture notes.

1. A public is…
a) Like the general public but on a smaller scale.
b) The same as a stakeholder.
c) A group that forms in response to a particular issue.

answer


2. Put Maslow’s hierarchy of needs in ascending order:
a) safety
b) self-actualisation
c) love
d) physiological
e) esteem

answers:

3. Peter works for a medium-sized technology firm and is a journalist by training. He prides himself on his ability to squeeze news coverage from anything. Managers in the business always come to him when they want help with the wording of a presentation or telling the trade press about a new initiative underway in their department.

Which of the four practitioner roles would best describe Peter’s job?

answer